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If Men are from Mars and Women are from Venusâ€¦. where do buyers and sellers come from? As a real estate professional, not only do you deal with peopleâ€™s backgrounds and experience, you deal with some of the idiosyncrasies that come with their generation. All that being saidâ€¦your business success will be directly proportional to your ability to provide an unprecedented level of customer service. You need to see and address their expectations whether they are aware of them or not. In doing so, this will allow you to separate yourself from the competition. Customers will be forced to take notice and take you as credible and worthy of their business. If you do this well enough customers will think themselves blessed to have found someone as good as you! 2 hours CE credit.